Marketing Discussion Post
Write 5 to 6 sentences for the following discussion questions.
• Discuss how lifestyle influences consumers' buying behavior and how marketers measure lifestyle. Are there differences amongst the generations? If so, explain how.
• Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices.
• Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective.
• What is social selling and how is it impacting the sales function in organizations?
• Review the FTC's guidelines on disclosure in online, social media, and mobile advertisements. Will the FTC's requirements regarding ads and endorsements make Twitter less effective as an advertising medium?
• Discuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.