Marketing Discussion Post
Brand equity, discussed in chapter 11, depends on three main factors: the initial choice for the brand elements or identities making up the brand, the way the brand is integrated into the supporting marketing programs, and the associations indirectly transferred to the brand by linking the brand to some other entity. Think of a brand that you admire - do you feel they have strong brand equity? Why or why not?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.