Assignment: Internet Code of Ethics
Develop a code of ethics for Internet advertisers. Include the 5 ethical principles from Ch. 17 in The Dynamics of Mass Communication.
Create a code of ethics with 8 to 10 ethical standards for Internet advertisers.
Consider the following while creating your code:
o How do ethics influence Internet advertising?
o How do ethics influence advertising, in general?
o What ethical issues does advertising on the Internet raise?
Provide two examples of Internet advertisements, based on your code of ethics, that would meet these criteria, and two examples that would violate your criteria.
Identify which of the principles are used in your examples.
Provide specific examples of how the advertisements converge with or diverge from your ethical code.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Reference
Dominick, J. (2012). The dynamics of mass communication (12th ed.). McGraw-Hill Higher Education.