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What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
What is the major disadvantage of radio advertising for fashion retailers, and how can retailers overcome the disadvantages of radio advertising?
What advertising appeals are used to encourage consumers to seek out the product/service for purchase?
Analyze at least five digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
If your project involves different groups of people, how will you determine the critical issues at stake?
What is measurement? What is a construct? What are comparative and non-comparative scales? Why might each type be used?
How might pricing systems vary from Europe among airlines in Asia, the Far East, and the United States, or would they remain basically the same?
Identify your company's operations strategy. Why did you pick this strategy? Identify the key competitive priorities for your product.
Looking at Page 33 the Last paragraph, what can TOPCO do to encourage partner members to buy or display their lunch meat online and in-store?
Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Compare your brand to the competitors in terms of positioning. Define the positioning opportunities for your brand.
How did the federation and the Juan Vladez brand adapt to a new era of competition in the coffee industry?
What is Attitudinal Loyalty? Give an example. What is the marketing mix? What is the extended marketing mix? Describe a sales promotion in hospitality industry.
Recommended Pricing Strategy for JGJ Inc. Recommended Promotional Strategy for JGJ Inc. Recommended Distribution Strategy for JGJ Inc.
How will you market these, based on the different decision processes of each market?
Analyze the export marketing strategies the companies used. What lessons did they learn from their success in the global marketplace?
Explain what variables were used by your mentor company for segmenting the market and discuss your rationale for each.
How would this firm benefit from a marketing dashboard approach? What elements would you recommend it put onto its dashboard?
Where do you see the product in product life cycle? What kind of development strategy should be used for the Tableau products?
What kind of strategies do they need to opt to create more market? Clearly explain all kinds of strategies? Explain the pros and cons of their business?
Describe your decision-making for each element of the mix to reach the first target market, and then do it again to create a completely new offering.
What is the definition of a product or service? Consider the differences between the types of products and services and how they will help shape marketing plan.
What is the impact of increasing the selling price to the company's break-even point?
What is the rate of change in the market you are evaluating? For example, rate of change in technology is much faster than rate of change in other industries.
Analyze why does price discrimination occur? Describe the conditions that must be present for price discrimination to occur.