Octopus sale of the personal details


Assignment:

Q1. What facilitated Octopus’s sale of the personal details of its customers without seeking their permission? Should a brand be allowed to do that? (AACSB: Written and Oral Communication; Reflective Thinking; Ethical understanding and reasoning)

Q2. How has this scandal affected the brand? With the growth of electronic transfers of cash, the market is likely to grow; should there be tighter controls? (AACSB: Written and Oral Communication; Reflective Thinking)

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Octopus sale of the personal details
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