Assignment:
Q1. Full test marketing is not always used. What does test marketing involve, and what are the alternatives? Find a local example of an alternative approach. (AACSB: Written and Oral Communication)
Q2. Identify the specific styles, fashions, and fads that are evident in your own country or region. How do they differ from more global preferences? (AACSB: Written and Oral Communication)
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.