Assignment:
Marketing by the Numbers Consumers Rule!
Private consumption makes up a large portion of the UK gross domestic product (GDP). The UK Customer Satisfaction Index (UKCSI) is the national measure of customer satisfaction. Published every six months, the index is based on an online survey of consumers that has been designed to be demographically representative of the UK population. The July 2013 UKCSI incorporated over 30,000 responses from approximately 9,000 individual customers.
The UKCSI rates organizations in 13 sectors of the economy. It provides satisfaction ratings for each of the 13 sectors and an overall UK rating. It is published bi-annually and is used to track trends over time as well as to provide a snapshot of ratings. The UKCSI is based on real consumers’ actual (and recent) experiences with specific organizations.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.