Assignment:
Q1. On what main variables had Boston Harbor Cruises focused in segmenting its markets?
Q2. Which target-marketing strategy best describes the efforts of Boston Harbor Cruises? Support your choice.
Q3. How does Boston Harbor Cruises use the concepts of differentiation and positioning to build relationships with the right customers?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.