Analyzing how online-ad auctions work


Assignment:

Q1. Write a report explaining how online-ad auctions work and the impact they have on Internet advertising.

Q2. Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activity for both marketers and consumers.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

 

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Marketing Management: Analyzing how online-ad auctions work
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