Solved: Is it always unethical for a respondent to lie on a survey, Marketing Management

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Is it always unethical for a respondent to lie on a survey

Assignment:

Sometimes respondents claim they are something they are not (e.g. a Toyota owner or a married person) so that they will be selected to participate in a focus group. Sometimes respondents do not accurately reflect their personal income. Is it always unethical for a respondent to lie on a survey? Why or why not?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Solution Preview :

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Marketing Management: Is it always unethical for a respondent to lie on a survey

Reference No:- TGS01965016

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