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In 2012, 14 of Singapore’s biggest food-and-beverage businesses committed themselves to a radical rethinking of the way in which they advertise to children.
How might instrumental conditioning influence a consumer who purchases a new outfit for his avatar in a virtual world?
Explains the rise and fall of Groupon. The company’s strategic vision was to be a global leader in local commerce, based on a core competency.
Now extend beyond the asset base and use the VRIO framework to identify the competitive position held by your firm.
As a strategist in a major firm, how would you seek to position your company in light of such current and potential future governmental policies?
The slogan for the movie Godzilla was “Size does matter.” Should this be the slogan for the United States as well? Many marketers seem to believe so.
Identify a locally produced brand that has retained its normal packaging size despite having less contents. Did the manufacturer make this change clear?
Compile a list of ten or twelve products you enjoyed when you were a child. What are your recollections about their size and price?
Interview three to five male and female friends each about their perceptions of mobile phones and their functionality.
Colors and designs of products are chosen so that they appeal to particular target groups. Colors are used to attract male or female consumers.
Looking at Porter’s five forces of competition, how would you assess the profit potential of the U.S. car industry?
Discuss the practice of serial wardrobing, where people return an outfit after they wear it for a special occasion such as a formal.
Why should companies encourage consumers to complain? How can this benefit the business?
In 2015, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) seized $22 billion worth of counterfeit medicines and devices.
Discuss the “creepiness” concerns that some consumers have about robots and FRT. How can marketers address or even overcome these issues?
Businesses using social media to appear relevant and present in the lives of their consumers have seen some tremendous successes.
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan
To what extent is apparent that the merger of technology and culture driving this change from conventional retailing to online shopping?
“People often buy products not for what they do but for what they mean.” Explain the meaning of this statement and provide an example.
Identify examples of these specific products and services and comment on how they help to maintain group bonds.
What are consumption communities? Give three examples of consumption communities.
What are the major differences between the positivist and interpretivist paradigms in consumer research?
How could interdisciplinary research in consumer behavior explain the profile of a national newspaper or television news channel?
What aspects of consumer behavior would interest a financial planner? A university administrator? A graphic arts designer?
Identify the company you do business with (retail or other type) that you believe has the best "marketing".