What are consumption communities, Marketing Management

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What are consumption communities

Assignment:

Q1. What are consumption communities? Give three examples of consumption communities.
Q2. What is role theory, and how does it help us to understand consumer behavior?
Q3. Why do some marketers believe in the concept of relationship marketing?
Q4. How would you define a consumer?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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