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What value is being communicated in each ad, and how is this done? Is this an effective approach to designing a marketing communication?
Do you believe these efforts contribute to Amazon gaining and sustaining a competitive advantage? Why or why not?
How do people you know feel about their cars? Interview some of them about the “relationships” they have. Do they decorate their cars?
Discuss the success of L’Oréal’s slogan “Because I am worth it” over time, and how it has managed to connect with women.
Many advertisers routinely purchase stock photography when they need an image of a certain kind of person to insert in an ad.
How are subjective views of body image exploited by marketers? To what extent do your purchasing habits reflect your own personality?
Some activists object to Axe’s male-focused marketing because they claim it demeans women.
Jenny Darroch of the Drucker School of Management focuses much of her research on how to market to women.
The company drew criticism for presenting only picture-perfect people; for example, the Norwegian Broadcasting Corporation.
If our possessions do indeed come to be a part of us, how do we bring ourselves to part with these precious items?
Our emotional reactions to marketing cues are so powerful that some hightech companies study mood in small doses (in 1/30 of a second increments).
There are key differences between economies of scale and learning effects. Let us put that into practice with a brief example.
Suppose Procter & Gamble (P&G) learns that a relatively new start-up company Method (Website-methodhome)
Discuss the possible reasons to buy a watch today. Connect each motivation you identify with an appropriate motivational theory.
What challenges will marketers face in the future both during the project crowd funding phase and the eventual launch of the product on the market?
Choose a branded product and identify and describe its general marketing profile.
How do the perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses.
They post about their feelings, track their sleep patterns, and fret about how often they’re “liked” on social media. Should happiness be quantified?
Crisis, fear, and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities.
They propose we should delete “self-actualization” from the pinnacle and replace it with “parenting.”
What is the major difference between behavioral and cognitive theories of learning? Why are brand marketers concerned with stimulus discrimination?
How could the brand be leveraged? Can you suggest any brand extensions that could be developed? What about licensing?
Advertisers like to use celebrities and well-known faces to help promote their products and services. Is this a good idea?
How do you think nostalgia marketing works? How might nostalgia marketing work for several markets at the same time?
Using commercial music for advertising is nothing new, but advertisers need to be very careful with their choices, as sometimes things can go wrong unexpectedly