Colors and designs of products to attract consumers


Assignment:

Colors and designs of products are chosen so that they appeal to particular target groups. Colors are used to attract male or female consumers. The design of logos and packaging are also created to be attractive and appealing. What is your view of the ideal color, design, and packaging that would attract male consumers compared to female ones?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Colors and designs of products to attract consumers
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