Assignment:
Interview three to five male and female friends each about their perceptions of mobile phones and their functionality. Construct a perceptual map for each model. Based on your map of mobile phones, do you see any areas that are not adequately served by current offerings? What (if any) gender differences did you notice regarding both the relevant dimensions raters use and how they place specific models along these dimensions?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.