Persuading consumers to buy goods and services, Marketing Management

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Persuading consumers to buy goods and services

Assignment:

Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier? What are examples of “good” and “bad” want creation? Who should decide what is good and what is bad?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Persuading consumers to buy goods and services

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Marketing Management: Persuading consumers to buy goods and services

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