Discussing price adjustment considerations


Assignment:

Consider how the psychology of pricing affects you. Describe a recent instance where you were influenced by eight biases in pricing tactic (such as a two-for-one offer, coupon, and so on) to make a purchase.

  • What was the company trying to achieve?
  • Did the tactic hurt or help the company overall?
  • Discuss price adjustment considerations and legal and ethical considerations.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Discussing price adjustment considerations
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