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Should HubSpot narrow their target by focusing exclusively on either Owner Ollies or Marketer Marys or should they target both?
How can you use the products in your workplace? Defend your answer with a detailed evaluation using clear, insightful critical thinking.
On a scale of 1 (very poor) to 5 (excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an operating manager?
Find three advertisements that you feel are socially unacceptable and three that you feel raise the social conscience of consumers.
Can you find a new product or service that was relatively recently released and describe how the launch was executed? Does it match our readings?
Find 1 example of a multinational commercial (TV, print, online, outdoor) and compare with one which is addressed to a domestic market.
Select a company with a well-known branding campaign such as Apple, Microsoft, Google, McDonald's, and others.
Design a brand campaign for your company. Use the key brand elements and all the information learned during the task and from the companies
Find example of blog on the internet. Describe the blog and explain to new products, re-branding of existing products, new logos, or any other branding topic.
This is a forum where you can ask me questions related to the process improvement plan. How is it coming along?
Discuss the differences between production, sales, market orientations and societal marketing orientations. Find two companies that represent each orientation
What is Direct Marketing? How is Direct Marketing Different? Are the Rules For Direct Marketers Effective?
You aren't sure how much the client understands about global marketing. Write her an email with a 2-4 items list of considerations
You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a global marketing strategy
For section of your process improvement plan, you will be creating a proposed budget. Please review the budgeting template in the resources section of module
Fashion houses such as Armani and Gucci produce highly differentiated, expensive clothing that is affordable to only the very rich.
Read the artice "Making the Consensus Sale". This article makes reference to the challenging group dynamics that have become prevalent in today's complex
For section of your process improvement plan, you will determine the resources you will require in order to successfully integrate the new process.
What type of brand is it? Describe the brand in as much detail as possible, including the product/service category, target market(s) served.
How should a company decide whether Individual or Family branding is best for a given product?
How does Xerox create customer value through its personal selling process? How does Alison Capossela provide solutions for Xerox customers?
Suppose someone said to you, “The only real measure of a salesperson is the amount of sales produced.” How might you respond?
A furniture manufacturer is currently using manufacturer’s representatives to sell its line of living room furniture.
Tyler Automotive, Inc. supplies 1,000 independent auto parts stores throughout the United States.
Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers?