Ethical and social responsibility issues


Assignment:

Consider these potential stakeholders that may be affected in some way by the marketing plan on which you are working: shareholders (if any), suppliers, employees, customers, and society in general. For each group of stakeholders:

  • Identify what, if any, ethical and social responsibility issues might arise.
  • Describe, in one or two sentences, how your marketing plan addresses each potential issue.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Ethical and social responsibility issues
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