Please review the site of Cadillac and on the basis of information provided, respond to the questions illustrated below:
Q1. Provide a background of the website as an introduction to this project (1 page max)
Q2. Once the ultimate status symbol, Cadillac's image began a slow decline around 1980. The brand is now on a major quest to reclaim its title. Although they are seeing some success, they may be hitting certain target markets with some of their products that actually detract from the image they are trying to achieve. What do you see as the main problems?
Q3. Specifically regarding the Escalade line of SUVs, how do you perceive the conflict between Cadillac's traditional target market and that of new market segments that are embracing the brand (i.e., hip hop culture)? How should Cadillac have addressed this issue?
Q4. Design a promotional strategy outline using ConsumerBehaviour concepts.
Q5. What would be your recommendations for the brand to revitalize itself? Provide good rationales for this.