What is a reference group
Problem:
What is a reference group? What is an example of a reference group(s) do students tend to belong to? What impact do these groups have on students purchasing decisions? Provide an example.
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What is a reference group? What is an example of a reference group(s) do students tend to belong to?
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The postexperimental session (debriefing): Group of answer choices allows the experimenter to explain the details to the participants
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