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Every company has some products or services which it needs to offer its customers. The various attractive ways which company use to grab the attention of customers to its product or services is referred as marketing and the process of selling the goods in the market is called sales. Management of this sales process or people is known as sales management.
Good sales management is one of the easiest way to increase a business revenue and profitability.
Management of the people and process which a company uses to sell prospects and service customers are comes under the perview of Sales management. It is about leading which business leads the market.
Responsibilities for a sales manager include:
§ Preparing the right sales strategy for sales
§ Hiring the best team which has maximum interpersonal skills
§ Best territory creation, selecting the right compensation plans
§ Create the right projections for sales
§ Motivation to be built within the team
§ Tracking revenue against goals
§ Correct training and knowledge about the product or service to sales representatives
§ Managing all the related processes
§ Getting the sale, the most important!
Why sales management is important in marketing process?
§ If business is B2B, then sales team is the voice of company. All depends on these people as it requires direct customer interaction. It gives feedback of your brand value and position.
§ The sales team will responsible for growth and decline of a company and its marketing efforts.
§ For generation of revenue and business for the company.
Small improvements or excellence in sales team's skills and processes can produce wonder and substantial results. Even great salespeople can get a push from training; if team has hard working capability then there is room for improvement. And with the right attention to your pipeline and missions, one can make sure that the team is on the right track or not to hit your numbers and can make corrective actions as needed.
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