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Customer Relationship Management
Business success is directly depends on how the business manages its relationships with its customers. Therefore various IT software that help in support and dealing with customers are increasing on a regular basis and growing in demand.
Customer relationship management (CRM) is not just software or the application of technology, but is a policy to learn more about customers' needs, requirements and behaviors in order to develop stronger relationships and indirectly benefits business.
In the commercial world customer is a king for a business and expanding business is supreme. There are costs that are associated with finding new customers which means that every existing customer could be important. CRM not only helps a business to recognize its value for its customers but also capitalize on enhanced customer relations. The better one understands its customers, the more responsive a business can be to their needs.
In running a successful business, customer relationship management (CRM) is very important. It is easier to conduct business and generate revenue when the relationships are better with customers. Therefore using technology to improve CRM on an regular basis as per needs is making a good business sense.
A general six - stage process involves -
The first step is to collect all the relevant information about the customers and categorize their behavior.
Then store this relevant information in a relational database which is a centralised customer database that will allow you to make it available on all the systems from the same source.
In this you need to make this information available to all staff in a useful format.
From here with the help of spreadsheet programs you can begin to profile different customers and accordingly make sales strategies.
You can market more and also generate more revenue from this process.
This will increase customer satisfaction and hence enhance their experience.
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