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Topic - Tata to enter packaged food segment. Assess the competitive framework of the FMCG market?
What is market commonality and resource similarity? How are these concepts combined to identify the level of competition between two firms?
The company had hitherto only sold in Hong Kong and southern China, but had in 2019 decided to take steps to market the furniture in new markets
Problem: Why is it important for an organization to evolve as markets and technologies change?
We are a new OD and we need to propose a value proposition to help us market yourself as an OD Consultant.
This can be anything - goods or services; in which you reflect upon your understanding of the ideal marketing mix for your proposed product/service.
What are some possible limitations of the data available on the website? How can marketers overcome these limitations?
Submit 3 marketing campaigns that you have noticed are being marketing to a specific demographic segment.
Develop a marketing plan for one of the following: Start a daycare center, Offer a laparoscopic gallbladder surgery program or Offer a pulmonary rehab program.
Pick three well-known companies and describe their strategy as it relates to each of the 4 P's of marketing
Pick one age group discussed in Chapter 4 and explain how you would design a marketing mix to entice that group to shop at your store.
Which of Hofstede's cross-cultural dimensions do you think best explains the success of Ikea's marketing strategy with China
Problem: Explain in detail the functions of marketing and its importance with examples
How these 4 P's work together to keep you coming back again and again
Review the article, Effective Marketing Tool for the Marketing Professionals in Healthcare Organization:
Describe in 6 paragraphs how Tylenol uses the 4p's of marketing to reach its audience.
Develop a marketing strategy for your strategic goals that you developed a. Identify what your target market is
You are to create the marketing strategy for your business idea. Share who your target customers are, how you will reach them
You should generally never engage in market segmentation; it is usually a waste of time and resources that could be better spent developing your marketing plan.
discuss how the product life cycle can impact the marketing strategy while paying special attention to launching a new product.
Think of ways on how we can win the competition among company store competitors within the same area.
What internal and external factors affect the marketing activities of the firm? What variables are included in the marketing mix?
Share both an effective and an ineffective form of service marketing communications from ads, buzz marketing, strong branding, brochure, website, social media.
Describe in detail the differentiation advantages that Southwest Airlines has (if they have any) over its rivals. Explain why these advantages are sustainable.
Explain and reflect on the following strengths as character traits: Honesty, Humor, Spirituality, Creativity, and Gratitude. Provide references.