Explain how you would design a marketing mix, Marketing Management

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Explain how you would design a marketing mix

Problem: The consumer market in the U5. is comprised of a variety of age groups, from Baby Boomers to Gen 2. Suppose you were the marketing director for a local grocery store. Pick one age group discussed in Chapter 4 and explain how you would design a marketing mix to entice that group to shop at your store.

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Marketing Management: Explain how you would design a marketing mix

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