Q1. What are the risks undertaken by firms pursuing a focus strategy? Explain with two examples. ANSWER MANDATORILY IN POINTS.
Q2. What are four specific criteria that managers can use to decide which of their firm's capabilities have the potential to create a sustainable competitive advantage? Illustrate with an example of an organization. ANSWER MANDATORILY IN POINTS.
Q3. What is market commonality and resource similarity? How are these concepts combined to identify the level of competition between two firms? ANSWER MANDATORILY IN POINTS.