Explain the success of ikea marketing strategy
Problem: Which of Hofstede's cross-cultural dimensions do you think best explains the success of Ikea's marketing strategy with China, its fastest-growing consumer market?
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Is the company's detrimental impact on merchants offset by the benefit of its recent corporate citizenship and sustainability initiatives?
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Which of Hofstede's cross-cultural dimensions do you think best explains the success of Ikea's marketing strategy with China
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Problem: Select a company. Position it in the Ionology quadrant and discuss how it got to where it is today.
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