How the product life cycle can impact the marketing strategy, Marketing Management

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How the product life cycle can impact the marketing strategy

Assignment task: Watch both of the videos.

YouTube Video: Scaling Your Company: The Big Picture

YouTube Video: Mark Ritson on the power of Apple's brand positioning

Using the information in the video as well as what you have learned from personal knowledge, discuss how the product life cycle can impact the marketing strategy while paying special attention to launching a new product.

Also if applicable, discuss an enterprise you are studying over the term and how a new product was launched. Discuss how the product/company is positioned and where it is in the PLC.

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Marketing Management: How the product life cycle can impact the marketing strategy

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Marketing Management: How the product life cycle can impact the marketing strategy

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