Assess the competitive framework of the fmcg market, Marketing Management

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Assess the competitive framework of the fmcg market

Assignment task:

Topic - Tata to enter packaged food segment

1. Assess the competitive framework of the FMCG market?

2. Discuss the product strategy that Tata needs to adopt to become leader in different sub-segments of FMCG market?

3. Suggest segments on which they need to focus, by way of a product portfolio analysis at an FMCG category level?

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Marketing Management: Assess the competitive framework of the fmcg market

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Marketing Management: Assess the competitive framework of the fmcg market

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