Problem 1: Define/explain high-level program success factors for a marketing plan by evaluating stakeholder expectations.
Problem 2: Define the specific key metrics that are commonly used to measure the success of activities within a marketing plan.
Problem 3: Identify the specific metrics that are used to measure internal marketing project implementation across cross-functional groups, departments, and suppliers (delivery, timing, etc.).
Problem 4: Establish processes to maintain contact with customers, and to collect and analyze their feedback.
Problem 5: Establish an evaluation process for the above measures/feedback, including timing, participants, acceptable margin of deviation for each measure, and general plans for corrective action when measures fall outside of this range of acceptability.