Problem:
Our market plan is Mighty Milk, our target market is 6-12 year olds. We will have varieties such as vanilla, choc, strawberry, straight milk, twizzlers etc. It with be soy milk with natural flavors with cool names and packaging. They could come in drink boxes shrink wrapped together resempling a roll of starburst in the different flavors. The wrapping may resemble starburst candy. I need a business plan; a market plan budget and calendar, establish some benchmarks, tracking plans and an analysis methodology test phase 12 and evaluation.
The plans do not have to be long just to the point. Also a few references