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Comment on marketing planning is a waste of time

Question: "Marketing planning is a waste of time; action is what is important." What are your comments and reactions regarding this statement?

Papers should include a title page, writing, and a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Comment on marketing planning is a waste of time

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Marketing Management: Comment on marketing planning is a waste of time

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