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Application of concepts/time value of money? Discuss the role of demographics in relationship to integrated marketing communications.
Did Harley-Davidson, Inc. make a good business decision? Why? Explain your answer in no more than five sentences. Three points.
Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might help.
List and briefly describe all organizational publics including its clients, donors, volunteers, board members and others.
Some entreprenuers develop new products or ways of doing things.
Does premature launch of a competing product affect the release? What is an important parameter to have ready by the time of its release?
Prepare a traditional PR campaign plan for a government agency or a not-for-profit organization that wants to promote a cause.
What market segments or competitive areas should you avoid? What aspects of your product or service could you improve?
Provide the quantitative demographics for the geographical area. Compute the area market potential for the selected target market.
Discuss the main issue(s) in the case (don't just reiterate the facts; instead consider what point of law needs to be decided).
Analyze the effectiveness of the steps to change culture. Evaluate whether the steps were efficient and effective or whether other steps could have been taken.
What marketing research strategies or methods would you recommend to help companies better understand Gen Z?
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry?
List at least three secondary sources you will use to conduct your research. Explain why you chose each one and what you found.
What need did you have that motivated this purchase? Were you satisfied or dissatisfied with the purchase? Why?
Explain how the change was successfully implemented and the strategies used to overcome issues, if any, that were faced.
Discuss the specific challenges change leaders typically encounter at each level. Identify specific ethical issues that could arise at each level.
Do these products have social media presence? If so, are the social media campaigns targeting the segments?
Create a post describing your new product idea, including all six steps in the new product development process, in as much detail as possible.
At a minimum, the Marketing Strategy must include the following sections (complete), correctly numbered, and labeled. Use the example plan beginning.
Explain the special relationship that might be required and Why, Is the relationship between the two departments becoming more or less important?
Examine at least 1 practical application/example for your topic. Formulate a question about your topic that your classmates will respond to.
What is marketing research? What are the two primary types of research? What factors influence marketing research?
Pick a product or service. Discuss which sales presentation method would work best for that particular product or service, and why?
What aspects of your product or service could you improve? What unique or lowest-cost resources can you draw upon that others cannot?