Assignment: Social, Ethical, And Legal Implications
A Very Important Clarification on the Individual Assignment.
Do not copy and paste from prior weeks your entire papers, only copy and paste what is being asked in the week six topic assignment.
Also, for each stated topic, address your domestic market choice and your one country foreign market choice.
See below:
FORMAT
The selected company is the Week One researched Company; the product/service were selected in Week Two.
1 - Introduction (Domestic and Foreign in separate sub-headings)
Describe separately in sub-titled sections:
a - the company,
b - the product,
c - and the elements you will be addressing in your plan,
2 - Incorporate Executive Summary (Week 6)
After researching the components typically included in an Executive Summary, provide such elements. Using numbers, include:
Strategic Objectives (Domestic and Foreign in separate sub-headings)
Products or Services (Domestic and Foreign in separate sub-headings)
Resources Needed (Domestic and Foreign in separate sub-headings)
Projected Outcomes (3 years) (Domestic and Foreign in separate sub-headings)
3 - Incorporate Understanding Target Markets (Week 2)
Describe separately in sub-titled sections:
a - Select a geographical area,
b - provide a customer demographic profile (Domestic and Foreign in separate sub-headings)
c - provide the quantitative demographics for the geographical area (Domestic and Foreign in separate sub-headings)
d - compute the area market potential for the selected target market (Domestic and Foreign in separate sub-headings)
4 - Incorporate Promotion and the Product Life Cycle (Week 3)
Describe separately in sub-titled sections:
Here you discuss how Promotion Strategies change in each one of the five stages - (Domestic and Foreign in separate sub-headings)
a -Introduction,
b - Growth,
c - Maturity, '
d - Decline,
e - Termination)
of the PLC
5 - Incorporate Price and Channel Strategy (Week 4)
Describe separately in sub-titled sections:
Here you provide your Distribution Plan for
a - your product/service,(Domestic and Foreign in separate sub-headings)
b - your selected channels (be specific) - (Domestic and Foreign in separate sub-headings)
c - and the pricing (use 'numbers') schedules for the selected channels. - (Domestic and Foreign in separate sub-headings)
6 - Incorporate Marketing Communication and Brand Strategy (Week 5)
Describe separately in sub-titled sections:
Here you describe
a - the message you would use to start your brand and (Domestic and Foreign in separate sub-headings)
b - to then maintain your brand, (Domestic and Foreign in separate sub-headings)
c - and describe the 6 marketing elements strategies to build and maintain your product/service brand. (Domestic and Foreign in separate sub-headings)
7 - Legal, Social and Ethical Considerations (Week 6)
Describe separately in sub-titled sections:
Here you enter:
a - legal, (Domestic and Foreign in separate sub-headings)
b - social (Domestic and Foreign in separate sub-headings)
c - and ethical issues related to the marketing of your product and service. (Domestic and Foreign in separate sub-headings)
8 - Develop a process to monitor and control marketing performance (Week 6)
Describe separately in sub-titled sections:
Use specific numbers or
a - expected number ranges and (Domestic and Foreign in separate sub-headings)
b - describe how you would monitor your marketing implementation. (Domestic and Foreign in separate sub-headings)
9 - Conclusion
Here you conclude your plans.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Melissa-Simmons-Marketing-Communication-and-Brand-Strategy.rar