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Describe how your marketing strategy for the following would differ depending on which group was your primary target market.
Come up with ONE NEW innovative product or service to market internationally. What resources would be necessary to carry out this new international strategy.
What markets were they attempting to address? Would some of the strategies work for every other company? Why or why not?
Then briefly explain how it would be a challenge to sell that specific product to an global marketplace.
What new market opportunities does this company possess? From your analysis, is the company positioned correctly in the market?
Personal branding is a new marketing phenomenon related to the marketing effort that a person adopts in order to promote oneself in the market.
Describe the relationship between a market economy and a country's economic progress.
Was the application of JIT/Lean successful to the process? Ensure to provide a descriptive summary and thought provoking discussion.
Describe the brand's digital health and argue your point of view as to whether or not the brand can approach a different route to maintain its market value.
Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. Describe each step of the Marketing Research Approach.
What social media platforms does WWF actively use to communicate with its audiences? On which of these platforms does WWF have the biggest audience?
What suggestions would you take from the Cognitive Dissonance Theory? How could you apply the theory in persuading your friends?
Explain your rationale for choosing or rejecting the specific elements. What changes do you expect to make as the product/service matures?
Discuss which of the steps in the 5-step buyer decision process presented in class differ and why?
What is your assessment of Harlequin's value chain? How does Harlequin create and capture value? Should Harlequin enter the single series market?
Evaluate all seven steps of the ethical decision-making model. Evaluate how the model could have mitigated the ethical dilemma at your chosen organization.
Discuss the role of government, parents, consumers, and companies. Formulate your opinion on this topic, and include your rationale.
How do marketers strategically plan to market these products to me? What promotional activities compel me to buy this product?
What is the advertisement for? Who made the advertisement? Describe the advertisement. What techniques are being used to attract your attention?
What role does ethnocentrism play in the story of EuroDisney's launch? How do you assess the cross-cultural marketing skills of Disney?
What is the major business issue facing Mission Rubber at this juncture? What is the highest price you believe CHP will accept (explained)?
What are some key metrics to track? Why it is important to track digital marketing campaigns and ensuing website traffic for Costa's using Google Analytics?
List and define Costa's customer personas. Discuss company's online competitors. Describe the business climate Costa's operates in.
What forces shaped the culture in the country of UAE and Dubai in particular? How similar are these forces from those that shaped culture of Western nations?
At what price do you think this job would be a good value? At what price do you think this job is expensive but still worth considering?