Assignment: Managing Programs And Campaigns
Option 1: Traditional Campaign
Design a traditional PR campaign plan for a government agency or a not-for-profit organization that wants to promote a cause. This campaign can be targeted at the city, state, or national level.
Here are some possible examples:
• Your state health department hires you to promote healthy eating for school children, healthy eating for seniors, eating on a food-stamp budget, or a similar topic.
• The League of American Bicyclists hires you to promote bicycling as a great family activity in your city or state and make residents aware of family-friendly bike trails in your area.
• The Almond Advisory Board, a trade group of almond growers, hires you to promote almonds and increase their consumption.
• The Alliance of Artists Communities hires you to promote residency programs in the U.S. and Canada for dancers from around the world.
Following the guidelines in textbook Chapter 18, your written plan is the blueprint of the entire campaign. Your plan should start with an executive summary and then outline the steps it will take to execute the program: 1) situation, 2) objectives, 3) audience, 4) strategies, 5) tactics, 6) calendar, 7) budget, and 8) evaluation.
The tactics or "how to do it" section will be heart of the plan. In addition to writing the plan, you should also write:
• a press release
• a series of social media posts for Facebook, Twitter, and Instagram
• a blog post
• either a Public Service Announcement or a brief speech that an expert might give as part of your campaign
Format your assignment according to the following formatting requirements:
1. The answer should be 8-10 pages, typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.