Assignment
From the list below, choose a subject you would like to research. This will be the topic of your thread:
• Long-term customer loyalty and relationships
• Global marketing
• The importance of marketing research
• Defending the practice of social media marketing
Threads:
• Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.
• In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).
o Examine at least 1 practical application/example for your topic.
o Formulate a question about your topic that your classmates will respond to.
o Have a separate heading for each of these 3 sections.
Discussion Board Forum Instructions
Thread
You will create a thread in response to one of the available topics for the forum. The thread must be at least 600 words, reference at least 2 scholarly sources in addition to the course textbook in current APA format, and demonstrate course-related knowledge.
Replies
In addition to the thread, you will reply to at least 2 other classmates' threads. Each reply must be least 250 words and reference at least one scholarly source in addition to the course textbook in current APA format.
Required Resources
American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.
Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.