Assignment
1. For a five day period, keep a diary of the products you purchase. This is simply a listing of the products, when, and where you made each purchase. Do this on a daily basis.
If you don't buy anything on any given day, just put "none" for product. Add lines or change the dates as needed.
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Product
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When
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Where
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Date Goes Here
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Latte
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10am
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Starbucks
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Sandwich
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12:30pm
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Einstein's
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Groceries
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4pm
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Market Street
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Date
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Date
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Date
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Date
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2. At the end of the week, look for 2 products you would like to analyze. Answer the questions below.
a. Product 1:
i. What is it?
ii. What need did you have that motivated this purchase? (Need recognition stage; keep in mind that there may have been multiple needs.)
iii. What type of decision making did you use to make this purchase (nominal, limited, or extended)? Why do you think this is the type you used?
iv. Were you satisfied or dissatisfied with the purchase? Why?
v. Do you intend to continue making that purchase? Why or why not?
b. Product 2:
i. What is it?
ii. What need did you have that motivated this purchase? (Need recognition stage; keep in mind that there may have been multiple needs.)
iii. What type of decision making did you use to make this purchase (nominal, limited, or extended)? Why do you think this is the type you used?
iv. Were you satisfied or dissatisfied with the purchase? Why?
v. Do you intend to continue making that purchase? Why or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.