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What the company representative believes to be environmentally or socially responsible means. What the company is doing that exemplifies this?
Develop a critical path analysis for the stages that you would go through.
Identify five advertising/promotional tools used by this company. Evaluate the effectiveness of each of the tools in reaching the target market.
What are the components that working capital is made up of? Do you need more working capital as your company grows?
Both the Net Present Value and the Internal Rate of Return are methods used to evaluate capital projects. What assumption can lead to faulty conclusions?
Discuss what are the potential gains of using FTZ in US? What company needs to do if it wants to reduce the price of the existing product in a foreign market?
What are two of the four different types of consumer product classifications?
What are some common misconceptions about marketing for nonprofits?
Develop a marketing plan including a new program brochure, article for a newspaper or online social media, or any other form of advertising.
In one to three brief paragraphs, identify any biases or fallacies you detect and any words the author uses to impart a certain message.
Describe your product or service offering as it is currently in terms of features and benefits and price. What are the tangible and intangible aspects?
List what you know about your audience. List major industry and competitor insights. List what you're Best at and narrow further.
What course concepts, authors, guest lecturers, etc. you plan to discuss in relation to your action; What format you are planning to create.
How you would compensate the participants for their time (if this were a real focus group)? How you plan to record the proceedings of the focus group?
Create an Information Rich PowerPoint explaining how that company managed to be successful. There should be a minimum of 10 slides.
What makes a good advertisement? Are adverts still relevant given the emphasis now on Integrated Marketing Communication?
Describe three sources of secondary information that might be in the company's marketing information system.
You are the consultant employed by 2B. What information would you ask the management team to consider evaluating their international marketing strategy?
What company needs to do if it wants to reduce price of existing product. What is Foreign - Trade Zone (FTZ)? What are the potential gains of using FTZ in US?
What is the company's stated strategy? Is it a winning strategy? What is your recommendation for competitive sustainability?
Identify and define the Key Performance Indicators you would use to monitor your promotion strategy.
What are the different types of mass media? Why are the mass media important? What are the most significant issues and trends in the media today?
Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development strategy, and the value proposition.
Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
Write a 1200 words on your favorite retailer and their major competitor as discussed in class. This is to be your observation not research!