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Discuss what a company can do to maintain brand equity. Define direct marketing and give some real-world examples.
For this business with the many different goods and services it markets, discuss what ethical concerns there might be with regards to marketing to children.
What is the difference between SEM and SEO? Which approach is that. How can we interpret the meaning of this sentence?
Describe how Apple historically advertised the MacBook over the years. Submit new advertising ideas for the Apple MacBook Air.
How Companies Can Get Smart About Raising Prices. Explain how to successfully get customers to pay more for your products.
Great Buys also wants to know if any international laws will apply when the company starts selling its electronic products internationally.
What is the investigatory question that she must answer? Explain why you believe this is an appropriate investigatory question.
Analyze how your favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
Develop the company's pricing and distribution strategy. Develop your online and direct marketing plan most relevant for your product or service and audience.
What market structure is there for this line of business in your home town? Is this a monopoly, oligopoly, monopolistic competition, or perfect competition?
Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?
Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product.
Why would ‘opening up the sales funnel' bring in more customers? What is the relationship between account retention and the sales force, at Yelp!
Examine the discrepancy between what a company considers as their the next huge success and the what the consumers actually perceive as desirable.
What is the purpose of the WTO and G8? Do you believe they are beneficial to Multi-National Companies (MNCs)?
Evaluate the structure of international financial markets and institutions and the range of instruments traded therein.
Describe the main line of business of the company. Explain in detail the implementation of the 4Ps marketing mix concept by the company.
Identify its primary target market. Specify three methods you will use to research customer needs and wants.
Identify management strategy/ies being implemented to meet the goals. Explain the structure of the sales compensation plan.
Discuss the ethical issues that can arise in contracting. Analyze and discuss the benefits that can arise with contracting.
What is your personal strategy? How do you plan to compete in today's marketplace?
Discuss what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
What are some of Magnolia Brands' strengths and weaknesses? How does the new show represent an opportunity in the home remodeling industry?
How does a focus on sustainability inform your tasks and activities? How might sustainability contribute to customer satisfaction?
Describe the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.