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Prepare a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required.
How are you defining and delimiting the specific area of the research? What is the gap that will be addressed by this research?
What types of data are most compelling to you? Do you buy impulsively? If so, what type of products do you buy impulsively?
Why do certain leadership behaviors improve and sustain performance at the individual, group, and organizational level? Please explain your response.
What is your opinion of the article? How can the points and arguments of the author(s) be applied to the lesson in this unit?
Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important?
Provide a brief background about the intermediary. Identify whether the intermediary follows a dual distribution (both online and in-store) strategy.
What are some of the things a good marketing plan does to help ensure its effective implementation?
Why do you think market segmentation is important and what impact could it have on a company? Does a successful company need to segment at all?
Determine two sacrifices that the selected company may have to make in order to regain ethical compliance.
Write an analysis of company based on Porter's Five Forces. An analysis on the effectiveness of the contingency leadership model the company is currently using.
Discuss the Sept. 11 (2001) attack and its impact. Describe what stands out to you (perhaps from memory) from the events of Sept. 11, 2001.
Describe what generic strategy they are using. What other strategy might the company you selected use to improve their competitive sustainability?
Develop an industry structure diagram for your chosen emerging industry and describe how the industry structure affects (i) competition, (ii) innovation, and (i
Evaluate the benefits and risks for Nike to carry and market the Nike Pro Hijab, or a more broadly targeted line of Hijabs.
List and define Costa's customer personas. Discuss company's online competitors. Explain the strengths and weaknesses of the company's position.
Do you think that the policy measures required by the IMF are appropriate? What are these policy measures designed to do?
What's the most important technological advancement of the last 100 year. Explain with examples and sales number.
What is the shortest maturity bond issued by Pfizer that is outstanding? What is the longest maturity bond issued by Pfizer that is outstanding?
Or, can you think of a mature product that is ripe for repositioning? What ideas do you have for a new market for this product?
Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?
Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
Describe the site, explain how it is used, and describe its profit strategy. Discuss its target market and the value it provides to users.
According to the video, what the ways social media keeps us hooked? Based on the factors identified in the video, what should brands be doing on social media?
Explain how quality is evaluated, and the role of technology in the customer perception of quality.