Describe the main line of business of the company


Homework

Length: 4 to 5 pages.

Details

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

1. Describe the main line of business of the company.
2. Name four of the countries in which the company operates.
3. Explain in detail the implementation of the 4Ps marketing mix concept by the company.
4. Describe any differences observed in the implementation of this concept, from one country to another.

Format your homework according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Describe the main line of business of the company
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