Assignment: Digital Marketing
Length: 800 to 1200 words.
Your objective is to write a semi-structured extended essay following the conventions discussed in out last session: theoretical support, example, and reflection.
A. Effectiveness in digital marketing goes beyond technical matters. When discussing the topic of strategy and execution (digital marketing campaigns) a concept referred to as "the sweet spot" was discussed in class and introduced in the PP materials? What are the elements of the so-called formula? Is this idea related to on and off page design? How? In your example provide one general example of the sweet spot concept.
B. SEM/SEO: What is the difference between SEM and SEO, explain your concepts in terms of the notion of organic versus paid listings The chapter refers to the definition of one of them as "smell nice for Google" Which approach is that. How can we interpret the meaning of this sentence? In your reflection and as a general rule, what percentage of Click through rate can be expected on each one?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.