Homework
Length: 5 pages.
o Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.
o Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
o How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
o What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
o Define direct marketing and give some real-world examples.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.