How to successfully get customers to pay more for products


Pricing Homework

Read this required article: "How Companies Can Get Smart About Raising Prices".

In a 3 to 4 pages paper (not including the title and reference pages): Retrieved from the ProQuest database.

a. Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

b. Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

Format your homework according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How to successfully get customers to pay more for products
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