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In this reading, the concept of 3-F Method is introduced. Discuss the purpose of this concept and how it is calculated.
Briefly summarize the key ideas discussed in the article. Do your own experiences as a customer reinforce or challenge the ideas in the article?
What is a market and what do we mean by exchange? What are the elements of a good mission statement? What do we mean by the width of a mission statement?
Why would ‘opening up the sales funnel' bring in more customers? What is the relationship between account retention and the sales force, at Yelp!
Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical behavior to the public.
Describe the organizational design for the salesforce. Which of the designs we discussed in class does this most closely align with? Justify your answer.
Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service.
Analyze three factors affecting this market segment, as well as how these factors are changing the segment's purchasing behavior for this product.
What is the company's value proposition? Describe markets and primary target market in terms of demographics, psychographics, and or buyer behavior.
Provide outstanding customer service in one of Australia's leading fast food chains in line with company goals.
Provide an example of the investment and financing decisions that financial managers make. Identify and describe one of the financial markets.
Why do health professionals view marketing in a different way than do individuals from other industries?
Choose and explain an approach for next steps. Recommend the best way to research consumer attitudes towards snacking.
What are the similarity and difference among moral, legal and aesthetic reasoning? Which do you think is most prominent type of reasoning you will use at work?
How will you use traditional advertising, sales promotion, events and experiences, and public relations to promote your hypothetical business.
How would you utilize Hofstede Cultural Dimensions to learn about generation Y and Z in different cultures?
What is marketing? What is strategic planning? Discuss in detail the relationship between organizational strategy and marketing strategy.
Identify and provide a visual of a creative (trailer, poster, website, etc.) that made you buy a ticket for a film. Explain why it worked.
Provide at least two specific examples of Leonard Berry's Success Sustainability Model that apply within a health care organization with which you are familiar.
Write a 5 pages paper that evaluates each firm, and provide your findings and recommendation for investment or employment.
Imagine yourself as an innovation architect. What structures or processes would you put in place to foster a culture of innovation within your own organization?
Discuss the example you found using specific information. Include screenshots or copies of the marketing pieces you examined.
What is this manager's name, job title, and company? Describe the industry? Who are this salesforce's primary customers.
What is and what should be the role of fashion in our society? What are the pros and cons of keeping up with the latest fashions?
Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace. Discuss if Apple will succeed without Steve Jobs.