Assignment: Impact of Cultural Values on Consumer Behavior
Choose one of the following changes in Cultural Values to review and discuss: (a) green marketing, (b) cause-related marketing, (c) gender-based marketing, or (d) marketing to gay and lesbian consumers.
Write a 700 to 1,050 words paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others.
Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
Discuss each example you found using specific information.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.