Assignment
CRM Case: Customer Relationship Management Strategy by Tamilla Curtis, Donald Barerc and Tom Griffin.
Assume you are James Williams developing a presentation on CRM in Russia for the Board of Directors of AMIR limited:
1) Identify strategies for the CRM project implementation.
2) Identify reasons contributing to the failure of the CRM implementation at Mashkin.
3) Discuss the current state of CRM practice in emerging markets using the example in Russia.
4) What additional challenges might companies in Russia face in implementing CRM projects?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.