Discuss why company desirous of competing in foreign markets


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Discuss why a company desirous of competing in foreign country markets needs to pay close attention to the advantages of the cross-border transfer of competencies and capabilities. Are these transfers often a key to competitive advantage? Why or why not?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Discuss why company desirous of competing in foreign markets
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