Homework: Virtual Event Sponsorship
Length: 3 to 5 pages.
Virtual Event sponsorship is becoming increasingly important to advertisers given the current COVID environment and as the effectiveness of traditional media is eroded due to audience fragmentation.
o Select an example of a virtual event sponsorship at your school, or any organization of your choice and describe the relationship between the marketer and the virtual event. What role does the marketer perform during the virtual event? Why would a company consider the virtual event an effective method to reach its target audience?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.